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Archetype Workbook by Motto®

Motto
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Main features:

  • 17 page PDF Workbook;
  • An Introduction to Archetypes;
  • Famous Brands & Personality Archetypes;
  • A Deep Dive into Each Archetype;
  • Discover the unique Motto Method™;
  • From a Global Design Studio;
  • Understand the Character of your Brand;

$79.99

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Product description

Discover Your Brand Archetype Workbook

Brands that embrace human traits are better at connecting with their audience on an emotional level. This exercise helps you discover which archetype is active in your organization so you can understand the character of your brand.

This immersive 15-page PDF Workbook made by Motto includes an introduction to Brand Archetypes and examines the 12 primary archetypes that symbolize basic human motivations. Learn how to use archetyping to help guide your brand messaging, story, culture, and marketing strategy.

What’s Inside:

  • 17-page PDF Workbook
  • An Introduction to Archetypes
  • Famous Brands & Personality Archetypes
  • A Deep Dive into Each Archetype

About Motto

Motto® is a strategic brand and design company that works globally with leadership teams to solve exciting challenges. From strategy to identity to people, we transform brands into Ideas Worth Rallying Around.

Learn more about Motto® on the company’s official website.

Learn more about the product

Product specs

Created:
September 03, 2022
Last update:
September 03, 2022 (Fresh release!)
Created by:
Motto
Compatible with:
, Adobe Illustrator, Adobe Photoshop, inDesign

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