Introducing the Brand Strategy Toolkit, created by Smotrów Design: a comprehensive guide featuring valuable insights, profound questions, personas template, and useful hints to build an effective brand strategy and gather valuable information about your client's business.
Whether you're a brand strategist or a graphic designer embarking on a new project, this toolkit provides an epic collection of 65 meticulously crafted questions. Each is complemented by valuable insights and resources, all consolidated in a single document. These questions are designed to give you a deeper understanding of your client’s business, uncover hidden insights, facilitate strategic decision-making, and set a solid foundation for innovative, impactful design solutions. By leveraging them, you'll gain the ability to articulate your client's unique value proposition, understand their market positioning, and craft a compelling narrative that resonates with their target audience, ultimately enabling you to create a strong brand strategy.
We recommend sending these questions to your client after signing a contract and receiving a deposit payment. You can use your preferred response collection tool or the designed Design Brief Generator available at client-brief.com.
Having your clients complete this form at the start of your collaboration helps gather vital information, offering a clear overview of their business, goals, and challenges in one place.
01. Basics: Fundamental elements of your client’s business
02. Vision: Defining ideas behind your client’s brand
03. Mission: Articulating the core purpose, values, and ambitions
04. Pain points: Pivotal moments where a brand’s essence is tested
05. Customers: Building meaningful, emotional connections
06. Revenue: Gaining insights into your client’s business models
07. Markets: Evaluating the client’s priority growth spaces
08. Team: Gaining insights into the client’s team structure
09. Competitors: Conducting a competitive analysis
10. Brand identity: Building instantly recognizable brand expressions
11. Success: Establishing clear success criteria
12. BONUS: Personas Template to identify your target audience.
13. BONUS: Useful hints and recommendations.
Each page features valuable tips and a carefully curated collection of resources to deepen understanding and inspire innovation, including videos, recommended books, articles, and lectures. At the end of the document, you will find a list of helpful hints that will assist you in avoiding common pitfalls when starting and working on branding projects.
Download the Brand Strategy Toolkit today and embark on creating more impactful, aligned, and successful design projects.