Have you ever wondered what makes a client choose one designer over another? Or why do certain studios get $10K+ for a project while others barely cover production costs?
The answer is simple – it all depends on how you present yourself. And when you create a brand identity, the style guide you use is the cornerstone of the entire design process. It is a file that hundreds of people will use, a detailed manual explaining how your new identity works, and the final step in a project that might last for years. You can't neglect this vital step in the whole design process.
We found a perfect formula for creating and delivering a brand identity system to a client.
We spent years trying to find a perfect formula for creating a professional, detailed, and well-organized brand style guide your clients will use after finishing the project. And finally, it's here! This 65-page style guide provides guidelines on how a brand should be presented visually and verbally, internally and externally, across all applications and audiences.
The 65-page style guide is a comprehensive, easy-to-use, and professionally-crafted guidebook for graphic designers and brand strategists.
From brand positioning to logo guidelines, typography, and a color palette, the style guide offers a ready-to-use strategy for effectively creating and transferring a brand identity. The previous version of this style guide became a top seller with thousands of downloads, and this one is an updated and expanded version!
After downloading the style guide, you will:
Deliver branding projects priced $10K+;
Help your clients scale their brands and businesses;
Represent the unique character of your brand correctly;
Professionally present yourself as a designer;
Save weeks of hard work on creating a style guide;
Transfer your work effectively to other designers;
Increase the value of your work;
Get opportunities for future high-paying projects;
Typography guidelines
In every brand identity system, typography plays a vital role. It's as important as a logo because typography is everywhere - on a website, brochures, business cards, and even T-shirts. When doing everything right, people will define your brand based only on what font they see.
So defining the rules of working with typefaces is crucial. We know what information to include in the style guide to make everything work:
Brand typefaces;
Typography system;
Pairings;
Pairings guidelines;
Table of Contents:
1. Brand Heart and principles of communication.
2. Detailed logo guidelines.
Horizontal and vertical layout, social lockups, miniature versions, placing on different colors, clear space rules, partnerships rules, scale, etc.
3. Typography guidelines.
Brand typefaces, secondary typefaces, weights, guidelines, what to avoid, etc.
4. Brand color guidelines.
The color palette, brand color, complementary colors, and color guidelines;
5. Marketing materials.
Mockups (online/offline), apparel, etc.
6. Iconography.
The corporate icons pack, rules of using the icons, guidelines, etc.
7. Imagery.
Rules of taking photos, finding stock images, and guidelines;
8. Advertising rules.
Examples of advertising banners, do's and don'ts, etc.
9. Conclusion with contacts and motivational sermon.
What’s inside:
The Comprehensive 65-Pages Style Guide;
Fully Customizable Template Files: INDD;
Links to Assets;
Ready-to-use Structure;
Professionally-written content;
Master pages;
BONUS: Fonts Used in the Style Guide;
24/7 Online Support;
Download this fully designed, ready-to-use, customizable template that you can open, edit, and send to your clients immediately. Easily adjust the typography, grid, and color scheme.
Enjoy! :)
