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The Exclusive Style Guide Template | 73-Page Guidebook (Expanded)

4 reviews

Main features:

  • Used in Projects with $25K+ Budget;
  • Exclusive 73-Page Guidebook;
  • A Perfect Formula for Transferring Identity Work;
  • Well-Organized Structure;
  • Saves Weeks of Hard Work;
  • Pre-filled with Content;
  • Fully Customizable Template: INDD;


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Product description

The 3rd version of the most comprehensive, professional, and unique Brand Style Guide on the market - totally reimagined!

We are introducing the 3rd generation of the most comprehensive and exclusive Brand Style Guidebook on the market! Delivered in a new design, expanded structure, and with lots of fresh written content. The Guidelines are created by Smotrow Design - a global design studio.

The Style Guide you use is the cornerstone of the entire design process. After being delivered to a client, it is a file that thousands of people read and use. We will help you with such a complex and detailed manual.

Don't miss your chance to become a higher-paid designer - download the Style Guide today!

A perfect formula for delivering world-class identity projects

This Style Guide is a perfect formula for delivering a new brand identity to your client and will help you go through this process as smoothly as possible. From the brand strategy to logos, from colors to typography, front layout principles to the tone of voice - this Style Guide encapsulates every part of the new brand! Now revised, redesigned, and significantly improved.

We spent years trying to find a perfect formula for creating a professional brand style guide! And finally found it! This Style Guide provides detailed guidance for how the brand should be presented visually and verbally, internally and externally, across all applications and audiences.

Why is this Style Guide unique?

The 73-Page Style Guide Vol. 3 is a reimagined version of the most comprehensive, easy-to-use, and previously unavailable brand style guide for designers, creative directors, and design studio owners.

From the tone of voice to strategy, from logotype principles to a color palette or layout principles, the Style Guide offers a ready-to-use asset for creating and transferring a first-class job.

The previous version became a top seller with thousands of downloads worldwide.

Download it once and show your professional level in every project.

How will your design practice change once you start using the Style Guide?

Some features:

  • We did all the writing, so you don't have to. It is a proven shortcut. You can copy and paste text for every section, regardless of the type of style guide you create. No more sitting down and writing out detailed instructions—ever;

  • Empower your clients to roll out their new brands beautifully. Deliver projects with budgets starting at $10K+;

  • Build a more profitable design practice with successful clients;

  • Represent the unique character of a brand properly;

  • Professionally present yourself as a designer;

  • See your brand operating globally without inconsistencies, be proud of what you've done;

  • Receive calls from other clients who saw your work and want the same for them;

  • Save weeks of work and spend that time on new clients;

  • Handle your work to internal design teams professionally;

Typography guidelines

Typography plays a significant role when creating a brand identity for your client. It's as important as a logo because typography is everywhere. A client will use it on a website, brochures, business cards, and even T-Shirts. And, when doing everything right, people will recognize the brand based on what font they see.

Your design studio can't always oversee how your client uses the font you have chosen or created after the project goes live. So defining the rules of working with the type is vital. Do it in the style guide.

We know what information to add to the style guide. Usually, it would help if you defined the following:

  1. Brand typefaces;

  2. Typography system;

  3. Pairings;

  4. Pairings guidelines;

  5. Typography guidelines;

Typography will help you to build a solid and lasting brand for your client.

Use a Style Guide like in IBM, Uber, Slack, McDonald's, and NASA.

You might think these giants have something special, something unavailable for you and your clients. Even though their style guides are confidential, they are not unique!

We had worked with giant corporations and then used that experience to create this Style Guide Template. So it has a similar structure, information, and chapters.

After downloading, you will use the best practices from the top corporations! Moreover, the style guide is filled with ready-to-use content for you to learn how to explain the work performed professionally.

This style guide will transform your design practice for the better. One day, you'll look back at the moment you downloaded this Style guide and marveled at your progress and the number of successful projects you were able to deliver!

The most comprehensive Style Guide available for download EVER

1. Introduction.
Who we are, why we do it, how we do it, fundamental principles, and core brand guidelines (with custom illustrations).

2. The tone of voice.
Personality and expression, examples of how we speak, abbreviations.

3. Logotype.
Logo, alternative versions, social lockups, ad banners, colors, sizes, Clearspace, partnerships, and guidelines.

4. Typography.
Primary typeface, additional typefaces, typography system, pairings, pairing guidelines, guidelines.

5. Brand colors.
A color palette, accent colors, corporate color, Stratton in colors, functional colors, and guidelines.

6. Icons.
Principles, colors, construction, examples, guidelines.

7. Layout principles.
Be generous with space, keep it simple, create clear order, and pay attention to details.

8. Imagery.
Image tonality, basic principles, guidelines.

9. Inspirational examples.
Quotes, business cards, T-Shirts, ID cards, envelopes, and outdoor signs.

10. References.
Legal, trademarks rules.

11. Contacts.

Files you will get:

  • An Exclusive 73-Page Style Guide (Print-Ready);

  • Fully Customizable Template Files: INDD;

  • Links to Assets;

  • Ready-to-use Structure;

  • Pre-filled with Content;

  • Master pages, Paragraphs & Character Styles;

  • BONUS: An Illustrations Pack;

  • BONUS: Fonts Used in the Style Guide;

  • 24/7 Online Support;

Learn more about the product

Product specs

October 09, 2022
Last update:
October 11, 2022
Created by:
Smotrow Related
Compatible with:


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4.8 from 5

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All reviews: 4

Thank you for publishing this style guide

Reviewed by
Oleg Marchenko
October 09, 2022


I like the illustrations in the guidebook and how the information is presented. Everything is structural, with a good layout and a very pleasant style. As a designer from Ukraine, I will recommend this template to my friends and colleagues.

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The client enjoyed it and we successfully finished the project

Reviewed by
Maria Litvinova
October 09, 2022


I purchased this template for my identity project because I didn’t have enough time to create something from scratch. So I browsed the internet, and found some templates on Behance, but then discovered this one on LinkedIn (Nikita Smotrov posted this in his profile). As a result, I made a few changes, and it was ready to go. The client enjoyed it, and we successfully finished the project. Recommend!

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Complete Verbal and Visual Brand Guideline Template for Adobe InDesign

Reviewed by
Elizabeth Geren
October 09, 2022


This brand guideline template is exactly what I need as a Brand Strategist and Visual Designer. For months, I struggled to find a brand guideline template to distinguish me as a branding professional. I required not only a visual identity guideline, but also guidelines for verbal identity and marketing collateral. I also needed a template made with Adobe InDesign, the industry standard software for print layout design. This brand guideline does everything I need and is a great starting point for brand strategists who want to streamline production. I will be adjusting page sizes for US clients and adding my own additional verbal identity pages. Thanks Nikita and the Smotrov Design team! Show less

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Easily modifiable for other brands

starstarstarstar star
Reviewed by
October 09, 2022


My original review of the template was pretty bad, but almost immediately, the designer changed the issue and added a paragraph and character styles so that the document would be more easily modifiable for other brands. Thank you

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