When it comes to branding, consistency is everything. That's why it's crucial to have a professional guidebook.
Designers know that without guidelines in brand identity, a client can quickly end up with messed-up content plagued by incorrect colors, misplaced logos, and off-brand messaging. And it can be an actual threat to your client's brand's integrity. That's why having a professional, comprehensive brand style guide is crucial to ensure the content is always on-brand.
Why do you need only a high-quality Brand Style Guide?
The more multidimensional the project gets, the more creative assets need to be created, and the harder it is to align everything. That is why a brand style guide is so crucial.
Also, a professional style guide benefits your brand in several ways:
It provides consistency and more quality control: Having well-documented guidelines ensures you're always putting out content you're proud of. And ensure that content is aligned with your brand identity.
Increases comprehension. Guidelines for typography, colors, or layout help create compelling content for your brand.
Improves brand recognition. Brand guidelines help you deliver a cohesive brand experience, making it easier for people to recognize your company.
Introducing the 5th version of the most comprehensive, easy-to-use, and complete style guide
It's a modern, professionally-crafted 70-page guidebook for designers, art directors, and design studio owners. It is a detailed manual that provides clear guidance for how the brand should be presented visually and verbally, internally and externally, across all applications and audiences. And a perfect introduction to your new brand identity – from brand architecture and strategy to logos, color palette, typography, marketing assets, imagery, illustrations, etc.
After downloading, you will:
Deliver high-priced and complex branding projects with confidence;
Avoid distortion and deviation from your brand design;
Deliver a cohesive brand experience;
Represent the unique character of the client's brand properly;
See how your brand operates without inconsistencies;
Professionally present yourself as a designer;
Transfer your work professionally to other designers;
Save weeks of work on creating a style guide from scratch;
Most importantly, you will become a higher-paid designer with many successfully-delivered projects in your portfolio.
1. Brand Heart.
Who we are, why and how we do it, fundamental principles, and core brand guidelines (with custom illustrations).
2. The tone of voice.
Personality and expression, examples of how we speak, abbreviations.
Logo lockups, alternative versions, social lockups, ad banners, colors, sizes, Clearspace, partnerships, and guidelines.
Primary typeface, additional typefaces, typography system, pairings, pairing guidelines, guidelines.
5. Brand colors.
A color palette, accent colors, corporate color, Stratton in colors, colors, guidelines.
Principles, colors, construction, examples, guidelines.
7. Layouts & Assets.
Layout principles, marketing materials, apparel, etc.
8. References and contacts.
Legal, trademarks rules, contacts.
We've created a fully-designed, ready-to-use, highly-customizable template file you can open, edit, and send to your clients.
You will get the following:
A Comprehensive 70-Pages Style Guide;
Fully Customizable Template Files: INDD;
Exclusive Device illustrations;
Links to Assets;
Master pages, Paragraphs & Character Styles;
24/7 Online Support;