About the Style Guide
This Identity Style Guide was created by Smotrow Design to provide guidelines that explain how a brand should be used internally and externally. The document provides detailed instructions on how tangible elements of a brand should be used in all forms of branded communications — from business cards to ads, from packaging to signage, and everything in between.
This Style Guide has a ready-to-use structure that contains sections related to logotypes with guidelines, colors, typography, images, editorial materials, tone of voice, messaging, etc.
“I see how many designers underestimate the process of presenting their works. I always want to say: “Hey guys, this is the most important part of the whole work!”
– Mark Norman, Graphic designer
Present your work professionally with our Style Guide
Many designers underestimate the process of presenting their work, but it is an essential step in the identity design process. Clients don’t understand your design work, but they always see the quality of provided services based on how you present them. Your presentation, assets, the delivery is crucial, so it is too risky to approach them thoughtlessly. This style guide will help you present your work professionally and open opportunities for a more high-paying job.
About Smotrow Design
Smotrow Design is an independent creative company that works at the intersection of design, art, and engineering. It unites talented people, doers, and creatives to solve complex problems with design and create bold ideas that help businesses grow and share their values. The studio tries to find the opportunity in every challenge — not just to think, but to make — and ultimately put great things into the world.
