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The Professional Style Guide Template 82-Page Brand Guidelines

3 reviews

Main features:

  • The Perfect Guide for Projects with a $50,000+ Budget;
  • The Comprehensive 82-Pages Guidebook;
  • Impress your clients and get new opportunities;
  • Present your work on the highest level;
  • Ready-to-use Structure;
  • Masterpages, Paragraph & Character Styles, Print-Ready;
  • Filled with Professionally-Written Content;


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Product description

A complete visual core of your client's new brand identity!

Many designers can't increase the price of their work because they focus too much on the work itself and forget about its presentation. You might create a fantastic logotype, but if your client receives it in a folder uploaded to DropBox, you automatically diminish everything you did. That's why the better your presentation, the more chances you have to get new high-paying projects and life-changing opportunities!

Use this comprehensive style guide to present your branding projects on the highest level.

The professional 82-page style guide (vol.4) is a comprehensive, easy-to-use, and previously inaccessible-to-download guidebook for designers, brand strategists, and design studio owners. It is a perfect introduction to your client’s new brand identity – from brand archetype to strategy, logos, colors, typography, patterns, icons, layouts, imagery, illustrations, and more! With this style guide, you have an opportunity to deliver projects on a level like Airbnb, NASA, McDonald’s, or Nike.

What’s inside:

The style guide defines the essential elements of your client’s new brand identity and visually encapsulates what your unique brand stands for. It is a detailed manual that provides clear guidance for how the brand should be presented visually and verbally, internally and externally, across all applications and audiences. 

After downloading the style guide, you will:

  • Professionally deliver your work to clients;

  • Increase the value of your work;

  • Help your client grow his business;

  • Create a profitable and sustainable design business;

  • See your brand working globally without mistakes;

  • Receive calls from other clients who want to work with you;

  • Transfer your work correctly to other designers;

Typography guidelines

In every brand identity system, typography plays a vital role. It's as important as a logo because typography is everywhere - on a website, brochures, business cards, and even T-shirts. When doing everything right, people will define your brand based only on what font they see.

So defining the rules of working with typefaces is crucial. We know what information to include in the style guide to make everything work:

  • Brand typefaces;

  • Typography system;

  • Pairings;

  • Pairings guidelines;

Table of contents:

1. Introduction.

Who we are, why we do it, how we do it, key principles, and core brand guidelines (with custom illustrations).

2. The tone of voice.

Personality and expression, examples of how we speak, abbreviations.

3. Logotype.

Logos, alternative versions, social lockups, ad banners, colors, sizes, clear space, partnerships, and guidelines.

4. Typography.

Primary typeface, additional typefaces, typography system, pairings, pairing guidelines, guidelines.

5. Brand colors.

A color palette, accent colors, corporate color, Stratton in colors, functional colors, and guidelines.

6. Icons.

Principles, colors, construction, examples, guidelines.

7. Layout principles.

Be generous with space, keep it simple, create clear order, and pay attention to details.

8. Google ads.

Web banners and advertisements.

9. Imagery.

Image tonality, basic principles, guidelines.

10. Inspirational examples.

Quotes, business cards, T-Shirts, ID cards, envelopes, and outdoor signs

11. References and contacts.

Legal, trademarks rules.

11. Contacts.

You will get:

  • The professional 82-pages style guide;

  • Fully Customizable Template Files: INDD;

  • Links to Assets;

  • Ready-to-use Structure;

  • Fully Filled with Content/Rules;

  • Masterpages, Paragraph & Character Styles;

  • BONUS: illustrations;

  • 24/7 Online Support;

Learn more about the product

Product specs

October 09, 2022
Last update:
January 13, 2023
Created by:
Smotrow Related
Compatible with:


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All reviews: 3

A great resource curated by a great team.

Reviewed by
May 08, 2022


I’ve bought multiple brand guidelines over my career, but this one is by far the most well-put-together—great value for money & also a great team with great support. I highly recommend it.

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If you are looking for a qualitative brand book template, I definitely recommend you download this one.

Reviewed by
Peter Blank
May 03, 2022


As a Brand Identity Designer, I was looking for a template that I could use as a starting point for any of my projects. I need a file that I can easily customize and has many sections that I can add/delete depending on the project. I had found the style guide from The Futur before I saw this one on LinkedIn. After some comparing, I decided to download this one from Smotrow Related. And it solved all of my problems! It’s modern and professional, with many sections and, more importantly, paragraph and character styles so that I can customize everything easily. If you are looking for a qualitative brand book template, I definitely recommend you download this one. Show less

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The best style guide you can find on the Internet

Reviewed by
Joshua Zeldine
May 01, 2022


I just downloaded this new version. The quality is fantastic, as usual! It’s probably the best style guide you can find and download on the Internet. I recommend it to all visual designers, brand strategists, and design studio owners.

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