OURA | BEAUTY BRAND STRATEGY

Brand guidelines are professionally designed documents that define how a brand should be visually and verbally represented. They typically include:

• Logo usage rules
• Color palettes
• Typography choices
• Visual identity elements (e.g. iconography, photography style)
• Tone of voice and messaging
• Brand applications (e.g. mockups, layouts, UI)

These templates are ideal for:

• Startups and small businesses looking to establish a strong brand identity
• Designers and agencies who want to deliver polished brand documentation to clients
• Creators and entrepreneurs who want a consistent and professional look across all platforms

Most brand guideline packs include editable files in popular formats, such as:

• Figma
• Adobe Illustrator (AI)
• Adobe InDesign (INDD)
• PDF versions for quick sharing
• Some also include Canva or Sketch compatibility

Check the product page for specific format availability.

Yes! All brand guideline products are fully customizable. You can:

• Change colors, fonts, and layouts
• Replace logos and visuals
• Adapt the content to match your own brand

No design restrictions — you're free to personalize every element.

Absolutely. You can use these templates to create professional brand guideline presentations for clients — whether you're building a brand from scratch or refreshing an existing one.

Just ensure the usage follows the product's license.

Yes, most guideline templates include example logos, brand assets, and placeholder content — making it easier to understand how everything fits together.

You can replace all demo content with your own branding.

Some templates include fonts (either free or licensed) and image placeholders. Others link to recommended resources.

Always check the product description to see what's bundled and whether you need to download external assets.

Yes — most templates require software like Figma, Adobe Illustrator, or InDesign. Some may also offer simplified editing via Canva.

Ensure you have access to the listed tools before purchasing.

Unless the license is limited to a single-use, most products allow usage across multiple brands/projects — especially with extended or commercial licenses.

Refer to the license on the product page for clarification.

Yes! If you're a designer, you can apply to become a seller and offer your own brand guideline kits:
👉 Open a Store