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The Professional Style Guide Kit | Download Template

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Supported Software:

Main features:

  • Comprehensive (46+ Pages) guidebook;
  • Professional showcasing of your design work;
  • Saving weeks of effort;
  • The full structure of the style guide;
  • Increasing the price and value of your work;
  • Used by real design studios in $10K projects;

$29

Purchase now ($29)
Download : 1014

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About the Style Guide

This Identity Style Guide was created by Smotrow Design to provide guidelines that explain how a brand should be used internally and externally. The document provides detailed instructions on how tangible elements of a brand should be used in all forms of branded communications — from business cards to ads, from packaging to signage, and everything in between. This Style Guide has a ready-to-use structure that contains sections related to logotypes with guidelines, colors, typography, images, editorial materials, tone of voice, messaging, etc.

“I see how many designers underestimate the process of presenting their works. I always want to say: “Hey guys, this is the most important part of the whole work!”

– Mark Norman

Graphic designer

Present your work professionally with our Style Guide

Lots of designers underestimate the process of presenting their work, but it is the essential step in the whole identity design process. Clients don’t understand the design work you do, but they always see the quality of provided services based on how you present them. Your presentation, assets, the delivery is extremely important, so it is too risky to approach it thoughtlessly. This style guide will help you present your work professionally and open opportunities for a more high-paying job.

“This style guide is an incredibly valuable asset. It provides designers with the structure and introduces the new brand step by step – from the mission to the logo, typography, and much else!”

– Audrey Binder

Freelance graphic designer

“Thousands of designers use this Style Guide in every project”

– Nikita Smotrow

Creative Director at Smotrow Design

“This style guide opens up opportunities for more big projects and clients.”

– Mark Fleming

Freelance graphic designer

“This style was created for clients, not for sale. And you can see it in every little detail.”

– Oleg Marchenkov

Freelance graphic designer

About Smotrow Design

Smotrow Design is an independent creative company that works at the intersection of design, art, and engineering. It unites talented people, doers, and creatives to solve complex problems with design, create bold ideas that help businesses grow and share their values. The studio tries to find the opportunity in every challenge — not just to think, but to make — and ultimately put great things into the world.

Exclusively on Smotrow Related

Crafted for the next
generation of designers

Smotrow Related opens up the curtain and shares templates used by successful design studios. This style guide is exclusively published on the platform and created by Smotrow Design. The studio uses it in projects with more than a $10K+ budget. It will help you present your work on the highest level. Until today, you haven’t had the opportunity to download such products without having friends or colleagues in design studios.
Now you can.

“I’ve worked with tens of style guides over my career. But this one is truly the best.”

– Maxim Grigoriyan

Creative director

This style guide contains the most needed sections like Brand Heart (purpose, vision, mission, principles), logos and guidelines, colors, typography, iconography, tone of voice, marketing assets, etc.

Download once.
Use in every project.

Increase the perceived value of your services

It is not enough to just do your work well. The essential part of the whole design process is how professionally you sell your work. It reflects on your earnings, reputation, and future projects. This Style Guide template will help you to be confident in the work you deliver.

Save time by standardizing your delivery process

It may take weeks to make a professional style guide with the correct structure and consistent style. There still won’t be any guarantees that it will work out and that your client will be happy with the results. This Style Guide will save you weeks of your work and will provide all the structure for you. You just need to fill in the pages with your content.

Future-proof your branding design work

Attracting new clients is always more expensive than working with the existing ones. Building trust with clients you already have is essential because it helps you earn more by working less. This Style Guide will help you showcase your expertise in design work and attract more clients.

Fully customizable

You can use our template for presenting your identity work and changing sections you’d like to do differently. The template is fully changeable so you can manipulate it freely.



“This style guide will help you deliver outstanding work and set your clients up to success.”

– Scout Horton

Creative director

The Professional Style Guide Kit | Download Template

Supported Software:

Main features:

  • Comprehensive (46+ Pages) guidebook;
  • Professional showcasing of your design work;
  • Saving weeks of effort;
  • The full structure of the style guide;
  • Increasing the price and value of your work;
  • Used by real design studios in $10K projects;

$29

Purchase now ($29)

The product The Professional Style Guide Kit | Download Template will be available right after the purchase

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