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The Professional Style Guide Kit | Download Template

Smotrow Related
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Main features:

  • Comprehensive (46+ Pages) guidebook;
  • Professional showcasing of your design work;
  • Saving weeks of effort;
  • The full structure of the style guide;
  • Increasing the price and value of your work;
  • Used by real design studios in $10K projects;


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Product description

About the Style Guide

This Identity Style Guide was created by Smotrow Design to provide guidelines that explain how a brand should be used internally and externally. The document provides detailed instructions on how tangible elements of a brand should be used in all forms of branded communications — from business cards to ads, from packaging to signage, and everything in between.
This Style Guide has a ready-to-use structure that contains sections related to logotypes with guidelines, colors, typography, images, editorial materials, tone of voice, messaging, etc.

“I see how many designers underestimate the process of presenting their works. I always want to say: “Hey guys, this is the most important part of the whole work!”
– Mark Norman
Graphic designer
Style guide, template, brandbook, design guide, download style guide, logo design, logo presentation, smotrow design, guideline, guideline template

Present your work professionally with our Style Guide

Lots of designers underestimate the process of presenting their work, but it is the essential step in the whole identity design process. Clients don’t understand the design work you do, but they always see the quality of provided services based on how you present them. Your presentation, assets, the delivery is extremely important, so it is too risky to approach it thoughtlessly. This style guide will help you present your work professionally and open opportunities for a more high-paying job.

“This style guide is an incredibly valuable asset. It provides designers with the structure and introduces the new brand step by step – from the mission to the logo, typography, and much else!”
– Audrey Binder
Freelance graphic designer

About Smotrow Design

Smotrow Design is an independent creative company that works at the intersection of design, art, and engineering. It unites talented people, doers, and creatives to solve complex problems with design, create bold ideas that help businesses grow and share their values. The studio tries to find the opportunity in every challenge — not just to think, but to make — and ultimately put great things into the world.

brandbook, style guide, template, graphic design
“This style guide will help you deliver outstanding work and set your clients up to success.”
– Scout Horton
Creative director

Learn more about the product

Product specs

March 28, 2021
Last update:
August 19, 2022 (Fresh release!)
Created by:
Smotrow Related
Compatible with:
, inDesign


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