Have you ever wondered what makes a client choose one designer over another? Or why do certain studios get $10,000+ for a project while others barely cover the production cost?
The answer is simple – it all depends on a presentation and positioning. And when you’re creating a logo or a whole brand identity system, the Style Guide you are using is the cornerstone of the entire design process. It is the asset that you deliver to your client. It is the final step in a project that can last for years. It is a file that hundreds, if not thousands, of people will be using. And it is a super complex and detailed manual that explains your work. You can’t miss it! It’s your image as a designer, your career, and, of course, your money.
We found the perfect formula for creating a professional, detailed, and well-organized brand style guide
We spent years and years trying to find the perfect formula for creating a professional, detailed, well-organized brand style guide that your clients will use for decades after finishing the project! We can confidently say that this Style Guide Kit is the best style guide on the market available for download. It provides detailed guidance for how the brand should be presented visually and verbally, internally and externally, across all applications and to all audiences.
“Thank you for providing this asset! I just started working on a style guide for a client and didn’t know where to begin. I was searching the net, hoping to find at least something. Now I don’t have to. Amazing template!”
– Andrew A. Lehr
What you need to know about the Style Guide
The Style Guide Kit Vol. 2 is a comprehensive, easy-to-use, and previously totally inaccessible to download brand style guide for all designers, creative directors, and design studio owners.
From brand positioning to logo guidelines, from typography to application design, from a color palette to advertising banners, the Style Guide Kit offers you a ready-to-use manual for creating and transferring your work effectively. The previous version of this style guide became a top seller with thousands of downloads, but this one is an updated, refined, and expanded version!
Download it once and show your professional level in every single project.
“This style guide kit was without a doubt the best design asset I’ve ever bought. Literally saved me months of work.”
– Ruth Isenberg
Freelance Graphic Designer
How your design practice will change after downloading this Style Guide
After downloading this The Style Guide Kit, you will be able to:
Deliver branding projects priced between $40,000 and $250,000+;
Help your clients grow a brand to millions in revenue;
Represent the unique character of a brand properly;
Professionally present yourself as a designer or a successful design studio;
See that your work is presented globally without mistakes or inconsistencies;
Receive calls and emails from other clients who want the same brand for their companies;
Save time and don’t help clients later to find logos and assets that your client has successfully lost;
Handle your work properly to an internal design team & other designers;
When creating an identity for a client, typography is a crucial part. It’s as important as a logo because typography is everywhere. A client will use it on a website, brochures, business cards, and even T-Shirts. And, when doing everything right, people will define the brand even based only on what font they see.
Obviously, your design studio can’t always keep an eye on it. It’s impossible because you will always have other clients to work on their projects. So defining the rules of working with the type of your client’s new identity is vital. It would be best if you did this in the style guide.
We’ve been through this. And we know what information to add to the style guide. Usually, it would help if you defined:
It is enough to build a robust typography system that your client will use in most cases.
IBM, Uber, Slack, McDonald’s, NASA – all these super successful corporations use style guides like this one
They use style guides with the same structure, information, and sections. Of course, each style guide is unique in terms of design and sometimes the delivery, as it should be, but the rest have no difference. After downloading this style guide, you and your client will use the best practices from the top corporations with billions of dollars in revenue.
Also, this Style Guide was created and used in an international design studio – not just created for sale. It’s filled with ready-to-use content, so you will learn how to explain laid down principles of the brand.
This style guide is a fount of wisdom that will transform your design practice. One day, you’ll look back at the moment when you downloaded this Style guide and marvel at your progress and the number of successful projects you were able to deliver!
“One day, you’ll look back at the moment when you downloaded this Style guide and marvel at your progress and the number of successful projects you were able to deliver!”
– Smotrow Related
from the editorial team
Table of Contents
To see why this Style Guide is unique, let’s look at its structure:
This is the most comprehensive style guide possible. It has detailed sections covering:
1. Brand Heart and principles of communication.
2. Detailed logo guidelines. Horizontal and vertical layout, social lockups, small versions, placing on different colors, clear space rules, partnerships rules, scale, and more! Nothing was missed.
3. Typography guidelines. Brand typefaces, secondary typefaces, weights, guidelines, what to avoid, etc.
4. Brand color guidelines. The color palette, brand color, complementary colors, and color guidelines;
5. Marketing materials. With real-world mockups related to digital material, offline materials, objects for office, apparel, and much else.
6. Iconography. The corporate icons pack, rules of using the icons, guidelines, etc.
7. Imagery. Rules of taking photos, finding stock images, and guidelines;
8. Advertising rules. Examples of advertising banners, do’s and don’ts, etc.
9. Conclusion with contacts and motivational sermon.
As you see, there are NO style guides on the market right now that are so comprehensive, practical, and valuable for designers worldwide. You can use this guide to transform your design practice and achieve world-level success!
Files you will get after download:
A Comprehensive 65-Pages Style Guide;
Fully Customizable Template Files: INDD;
Links to Assets;
Fully Filled with Content/Rules;
BONUS: An Illustrations Pack for Mockups;
BONUS: Fonts Used in the Style Guide;
24/7 Online Support;
Fully customizable template
Fully designed, ready-to-use, customizable template files that you can open, edit, and send to your clients. Adjusting the typography, grid, and color scheme are straightforward. You’ll get the templates in InDesign.
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The Professional Style Guide Kit Vol. 2 | 65-Page Guidebook
Comprehensive 65-Page Guidebook;
Deliver Projects Priced Between $40,000 and $250,000+;