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A comprehensive workbook featuring profound questions and insights to gather essential information about your client's business and build an effective brand strategy
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This comprehensive 22-page PDF workbook (including an InDesign template) is meticulously crafted to help you gather essential information about your client's business. Featuring 65 profound questions, insightful prompts, and detailed personas templates, this toolkit enables you to build a robust and effective brand identity that resonates deeply with your client's target audience, goals, and mission.
The Brand Strategy Toolkit is meticulously designed to help brand strategists, marketing specialists, and designers gather crucial insights into their clients' business. Each section contains in-depth, open-ended questions that will provide a thorough understanding of your client's vision, goals, and business objectives. By using this toolkit, you'll be equipped to develop a powerful and cohesive brand identity that truly resonates with your client's target audience and concrete business goals.
Basics
Vision
Mission
Pain Points
Customers
Revenue
Markets
Team
Competitors
Brand Identity
Success
In addition to these sections, the toolkit also includes profound insights, resource links to additional articles, and a personas template to help brand strategists and designers understand the target audience of their clients.
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